Retailing marketing is the art of the deal in retail sales. Sales per square foot is paramount for retailers. The moment a customer finds their way to a retail store, the effectiveness of the retail marketing will be revealed if a customer decides to make a purchase.

The art of creating compelling retail displays that tell the brand story is one that is not to be overlooked when entering the retail realm. The customer’s first impression and experience while shopping a particular brand must be memorable and invoke a connection to the customer’s personal experience.

After conducting field research at a local retailer, I noticed a retail display that caught my attention in a clothing department. However, the retail display was not of clothing but accessories.

The display design evoked a feeling of being in a personal closet. I thought to myself, I would love to have one of these displays to organize my own accessories. Each accessory had a designated location that neatly displayed each piece in an organized manner.

This is consistent with the retail design strategy of creating categories within catetorgies to increase sales per square foot and reduce the time a customer would have to spend walking from department to department looking for accessories to complete the look of their clothing choices. The customers experiences and sensory stimuli are critical factors in purchasing decisions.

Retail marketing in vitally important for pop-up shops and stationary brick and mortar stores to increase the sales per square footage and build a lasting relationship with target customers.